SES Chicago - Search Engine Strategies Chicago

What You Will Learn:

• How search engines list web sites for free and through paid placements
• How to get free "organic" traffic by building a site that pleases search engines and your visitors
• How to efficiently purchase listings guaranteed to rank your company at the top of search engine results
• How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy-and get tips on improving conversion if they don't
• How to build links that generate traffic to your web site, and how to avoid the penalties of "spamming" the search engines
• What's coming next in the constantly evolving world of web search, and how you can profit from those changes.

Visit the SES Chicago website here .