Still think you don’t need a social presence or policy?

ABSTRACT: By illustrating how easy it was for me (or anyone else) to ‘highjack’ a small business’ social media accounts, this article outlines why all businesses MUST have a minimum social media presence, and more importantly, a social media policy in place for employees.

As a provider of social media management services to businesses, I’m amazed at how many decision makers I encounter who still believe they don’t need a social media presence or policy.

I’m going to use a recent example of a customer/provider incident that I’m involved in to illustrate the absolute necessity for any business to have at least a minimum social media presence, as well as a strict social media policy for their employees.

Claim Your Social Media Identity, Or Someone Else Will

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